A BlackBerry With Android – why BlackBerry KEYone was launched in the middle east

BlackBerry, without doubt, has been once the key part of our business once. An impeccable device that every corporate worker needs- secure, apt and updated.

Their official website says “ BlackBerry KEYone was built with over 20 years of experience supporting some of the most demanding enterprise users and companies across the globe”.

Having said the above, the company has seen a south-moving curve over last man years, and most of its devices didn’t gain success at all. The parent company “Research In Motion”, as the name suggests, had been focusing on research after it signed a brand licensing agreement with the Hong Kong-based TCL communication in December 2016.

The masterpiece was introduced at the Mobile World Congress in February. The phone is available for sale in Dubai Mall from Sunday and will be available across the country from May 22 in Axiom retail stores, Etisalat owned stores and other retail outlets.

The phone is priced at Dhs 1999 in UAE.

keyone-black
image courtsey:https://www.blackberrymobile.com/en/

Running on Android 7.1 Nougat, the BlackBerry KEYone device boasts an aluminium frame and soft-grip textured back, along with its USP – the tiny and comfortable physical keyboard. The company claims that the KEYone to have “largest battery ever” in a BlackBerry smartphone, offering about 26 hours of normal use. With wide angle lens, its 12 mp rear camera is unmatchable.

Now the big question is – why TCL communication has launched the most awaited phone of the year in GCC?

From a product launch point of view, the Canadian smartphone maker BlackBerry had a good deal of history in the in the GCC region before it was hit by competition from players such as Apple, Samsung and many others. The iconic “Blackberry Messenger” also lost its charm due to the availability of many such product substitutes with improved features, which were distributed for free then. The Gulf region has been the backbone of BlackBerry’s loyal customers and the phone maker enjoyed a very strong brand presence not only in the GCC region but also worldwide during 2004 to 2013.

A report says, that the share of BlackBerry’s global market stood at 0.0481 percent at the end of 2016, a report says. Worldwide, more than 432 million smartphones were sold in Q4 2016, with BlackBerry phones (using the BlackBerry OS) only accounting for 207,900 devices. Off late, the relaunched brand has failed many times to attract traction globally. Francois Mhieu, the global sales head of BlackBerry says that the UAE and Saudi Arabia together accounted for 4-5 percent of sales of the BlackBerry KeyOne, the first handset launched following the acquisition of the rights to the handset brand by TCL Communication in 2016.

With TCL, the brand also targets other GCC countries like Kuwait, Bahrain, Lebanon etc. The middle east being, one of the top 10 mobile phone markets globally, TCL targets to acquire 5-10 percent of the market in the next 12 months.

The detailed specification of the product is linked here.

6 Best Tools for Sales Growth Hacking (Beyond LinkedIn and Evernote…)

They say – sales is an unappreciated job profile.

Maybe that the context, person, organization or the manager could be wrong. Because sales is a universal profession. Every day I meet people from various walks of life. Inadvertently they all are selling something. Most of the times it’s their service and protect that is on sale. It’s essentially exchange of ideas, inspiration and thoughts that we are buying and selling every day. Be a doctor, scientist, student, teacher, CEO, janitor, all these people are exchanging their services in order to get something.

Sometimes the “sales associate”, “sales manager” designations may sound cliché and daunting, but the reality is everything artificially created in this world is for business, so somebody had to sell.

Having said the above, let’s come to the context which is how to make the daily life of a sales guy hassle free. These 6 tools I use to hack growth to achieve my sales goals.

1. HubSpot CRM

Most features of this great CRM is free to use. I love it’s tracking features and lead generation strategies. Most of my b2b sales leads were developed using HubSpot email templates by sharing useful content, reminding client etc. This is probably the most versatile, easiest CRM which runs on web, Android app and iOS app. Advanced teams can opt to buy a premium subscription, it’s a no regret CRM.

2. Email Id Finder

I’m sure we all get stuck at some point because we didn’t have that email id of the decision maker. The gatekeeper keeps us deprived of the office, at times we can’t even talk to the front office executive without an appointment. Internally, employees in a company are instructed not to share contact information of the top-notch employees or the decision maker. So how do you find the email id of the decision makers.

Tools like hunter.io can help you with this. Hunter.io is a website which offers email if finding service for free trial (first 1000 finds) and also has a chrome extension. The findings, I have observed are 90% correct, this tool gets smarter if the company is a popular one and has a wide web presence. There are few other similar tools like hunter.io, but I have found this one the best among all.

3. Contact Number Hack

This is an incredible idea for smart salesmen. A very popular app Truecaller (available for Android and iOS) serves the purpose of finding contact information. I had been using the premium version of the app which isn’t at all expensive, and I have really got a lot of useful leads by using this. If you just know the person’s name and company name, you may just try searching it in Truecaller with few combinations, and chances are that you got the bullseye. People generally save the official contacted with their respective company’s name attached to it, so Truecaller works on crowdsourcing idea of generating the search results. It’s nothing like if you get the direct contact of the decision maker or even an important person in the system.

4. Google Assistant

Often, I used to forget basis tasks like doing travel arrangements, sending literatures to clients etc. Now I frequently use Android’s Google assistant for all my reminders, alarms, settings appointments in Google Calendar and may other tasks. Once you start using Google assistant, it surely helps to ease the day during your travel, meetings etc.

5. Manual Leads

10times.com is a great app/website for events lead generation. This unique website lists all the events organised around the world according to industry and sector. I often stumble upon this website to find out prospect attending a particular event, so that I can take a decision whether to attend/sponsor the event. I also use this to understand the attendee demographics in a particular sector. This website lists the exhibitors, sponsor and the attendee names.

This apart there are many businesses classified websites, which I regularly use (e.g.: tradeindia.com, indiamart.com, europages.com)

6. Sales Search Chrome Extension

This is an easy to use search tool for sales reps looking to streamline their constant searching and tracing. Just highlight a name (first, last, or both), email, phone number, or other information, right-click and choose a search engine. A new tab will open up with your search results. A hassle free easy solution for prospecting research. Sales search is a unique free tool for the advanced sales researchers.