A BlackBerry With Android – why BlackBerry KEYone was launched in the middle east

BlackBerry, without doubt, has been once the key part of our business once. An impeccable device that every corporate worker needs- secure, apt and updated.

Their official website says “ BlackBerry KEYone was built with over 20 years of experience supporting some of the most demanding enterprise users and companies across the globe”.

Having said the above, the company has seen a south-moving curve over last man years, and most of its devices didn’t gain success at all. The parent company “Research In Motion”, as the name suggests, had been focusing on research after it signed a brand licensing agreement with the Hong Kong-based TCL communication in December 2016.

The masterpiece was introduced at the Mobile World Congress in February. The phone is available for sale in Dubai Mall from Sunday and will be available across the country from May 22 in Axiom retail stores, Etisalat owned stores and other retail outlets.

The phone is priced at Dhs 1999 in UAE.

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image courtsey:https://www.blackberrymobile.com/en/

Running on Android 7.1 Nougat, the BlackBerry KEYone device boasts an aluminium frame and soft-grip textured back, along with its USP – the tiny and comfortable physical keyboard. The company claims that the KEYone to have “largest battery ever” in a BlackBerry smartphone, offering about 26 hours of normal use. With wide angle lens, its 12 mp rear camera is unmatchable.

Now the big question is – why TCL communication has launched the most awaited phone of the year in GCC?

From a product launch point of view, the Canadian smartphone maker BlackBerry had a good deal of history in the in the GCC region before it was hit by competition from players such as Apple, Samsung and many others. The iconic “Blackberry Messenger” also lost its charm due to the availability of many such product substitutes with improved features, which were distributed for free then. The Gulf region has been the backbone of BlackBerry’s loyal customers and the phone maker enjoyed a very strong brand presence not only in the GCC region but also worldwide during 2004 to 2013.

A report says, that the share of BlackBerry’s global market stood at 0.0481 percent at the end of 2016, a report says. Worldwide, more than 432 million smartphones were sold in Q4 2016, with BlackBerry phones (using the BlackBerry OS) only accounting for 207,900 devices. Off late, the relaunched brand has failed many times to attract traction globally. Francois Mhieu, the global sales head of BlackBerry says that the UAE and Saudi Arabia together accounted for 4-5 percent of sales of the BlackBerry KeyOne, the first handset launched following the acquisition of the rights to the handset brand by TCL Communication in 2016.

With TCL, the brand also targets other GCC countries like Kuwait, Bahrain, Lebanon etc. The middle east being, one of the top 10 mobile phone markets globally, TCL targets to acquire 5-10 percent of the market in the next 12 months.

The detailed specification of the product is linked here.

Seaweed To Replace Plastic

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Jakarta food and beverages retailer Ong Tek Tjan sells ice cream in cups his customers can eat afterwards, instead of throwing away – they are made from seaweed and taste like jelly, in flavours from peppermint to green tea.

Indonesian start-up Evoware, which makes the cups, as well as other containers, from farmed seaweed free of chemicals, is relying on its biodegradable alternative to plastic packaging to reduce contamination of the environment.

“I too support this environment-friendly cause,” said vendor Ong, who uses Evoware’s Ello Jello container to serve ice cream, though he feels consumers may take time to adapt to the product that is pricier than current options.

Indonesia, which has some of the world’s filthiest rivers and once-pristine beaches littered with plastic waste, has joined a United Nations-led clean-up drive after being rated the second-biggest plastic marine polluter, behind China.

Evoware co-founder David Christian said the idea of seaweed-based edible packaging was spurred by his desire to fight an explosion in plastic waste over the last few years in his home city of Jakarta, Indonesia’s capital of 10 million people.

Seaweed Packaging
Edible Packaging from Evoware- Image Courtsey: http://www.evoware.id

From the first product it developed, the seaweed-based jelly cup, Evoware is expanding into other types of packaging, such as dissolvable sachets for coffee or seasonings.

Indonesia produces 10 million tonnes of seaweed each year and targets 19 million tonnes by 2020, said Christian. But Evoware’s products, now made by hand, still have some way to go before they can compete with plastic on price.

The edible seaweed Ello Jello cone can be up to five times more expensive than ordinary crepe cones, according to Ong. And it uses wrappings of plastic and paper to preserve its texture.Seaweed is classified as algae, and there are more than 30 commonly eaten varieties categorized by color: brown, red or green. Each is unique in its shape, taste and texture, but all types contain a rich store of essential minerals that includes calcium, copper, iodine, iron, magnesium, manganese, molybdenum, phosphorus, potassium, selenium, vanadium and zinc. Sea vegetables also provide a potent array of vitamins, including B vitamins riboflavin and pantothenic acid; vitamins A and E; and vitamin C, which aids iron absorption. A single serving of seaweed contains almost one-fifth of the daily recommended value of vitamin K.

The nutrients in sea vegetables make them useful for maintaining good health and for fighting disease. Seaweed is rich in phytonutrients, including sulfated polysaccharides that are known to have significant anti-inflammatory, antiviral and cardiovascular benefits. A 2011 review of 100 studies on the benefits of seaweed published in the American Chemical Society’s Journal of Agricultural and Food Chemistry reported that seaweed may be a better source of bioactive peptides than milk products, and it validated the usefulness of seaweed for lowering blood pressure and promoting heart health. Research has shown that eating seaweed may help protect against certain cancers, too. The folic acid in seaweed is thought to lower the risk for colon cancer, and its cholesterol-lowering properties may reduce the risk of estrogen-related cancers, such as breast cancer.